Sit 'n Sleep Refocuses on Consumer Sleep Health and Well-Being

July 13, 2009

Sit 'n Sleep, the mattress superstore dedicated to providing a good night's sleep to millions of Southern Californians, today launched a new campaign focused on educating consumers around the link between the right mattress and improved sleep health and well-being. Widely-known for its ubiquitous advertising campaigns touting the best prices in town, Sit 'n Sleep's new strategic direction and corresponding advertising campaign encourage consumers to consider how purchasing the right mattress for your body-type and personal needs impacts one's physical and mental condition, and also illuminates the little-known fact that old mattresses can adversely affect overall health. All Sit 'n Sleep stores now also feature body diagnostic technology, computerized sensors that measure each customer's unique body profile and custom fit them with just the right mattress.

"Your mattress is one of the primary factors impacting whether or not you get a healthy night's sleep, and healthy sleep means a healthy body," said Larry Miller, founder, president and CEO of Sit 'n Sleep. "Recent scientific studies show that too little sleep can impact your health, your sanity and even your marriage, and we are dedicating our time to educating consumers on how the mattress they sleep on every day impacts their sleep patterns. What's more, many don't know that old mattresses actually breed uninvited guests in the bed; millions of dust mites that build up over the years. It's time for us to stand up and say 'you spend a third of your life on a mattress - shouldn't you be certain it's taking care of you?'"

Sleep and Health:

The quality of one's mattress has been referenced as a primary factor affecting the quality of one's sleep, which impacts overall health and well-being. Recent reports(1) demonstrate how a good night's sleep means better health, better mental and emotional stability, stronger work performance and a better marriage and sex life. Poor sleep health has been tied to specific medical conditions such as obesity, high blood pressure, depression, irregular hormone production, a weakened immune system, memory lapses, constant irritability and decreased concentration and reaction times.

Sleep and blood pressure: According to a 2009 report published in the Archives of Internal Medicine, sleep deprivation in middle aged people leads to high blood pressure levels.

Weight gain: According to a released by Merck Research Labs in 2009, there appears to be a link between sleep and weight control, with some studies indicating that sleep disruption can increase weight gain.

Depression: A study released in 2009 from Columbia University supports the idea that inadequate sleep could lead to depression.

Performance at work: Studies estimate that sleep deprivation currently costs U.S. businesses nearly $150 billion annually in absenteeism and lost productivity, according the Better Sleep Council 2007 Better Sleep Month survey.

Sex Life: Scientists in Israel released a 2008 study conducted at the Technion Sleep Center, which found that men who have less sleep than is medically required experience a substantial decrease in their sexual drive.

Marriage/relationships: A study related in 2009 by the University of Arizona found that how well a couple sleeps affects how the relationship functions the following day.

Academic performance: A study recently released from Hendrix College in Arkansas found that poor sleep was linked to poorer academic performance.

SOURCE Sit 'n Sleep