Sit 'n Sleep Searches for the Worst Mattress in Los Angeles

September 23, 2009

Sit 'n Sleep, the mattress superstore dedicated to providing a good night's sleep to millions of Southern Californians, is looking for L.A.'s worst mattress. Today, the company launched L.A.'s Worst Mattress Contest in which five lucky Southern Californians with the worst mattresses in the region will win a new, luxury mattress from Sit 'n Sleep and a chance to win $100,000.

Starting this week, contest entrants are invited to create and submit inspiring videos detailing just why their mattress is the very worst in town. Uploaded to www.worstmattress.com, entries will be judged both on creativity and the criteria used to determine whether that old mattress needs to be replaced.

And just what is that criteria?

• TEAR & WEAR: How beat up is your mattress? Does it look like it was dropped off the 5 Freeway during rush hour and hit by a semi truck? Is it discolored, ripped or are the box springs about to jump out and injure someone?
• OLDEST: Fess up, how old is that mattress? Was it purchased in a time before the Internet, cordless phones or even microwaves? Does it look like over 10,000 nights of bad sleep have finally caught up with it?
• SAG: Does your mattress look like a bowling ball has been sleeping in its center for the last decade? If so, it's time to re-think your sleeping situation.
• STAINS: Does your mattress bear the evidence of years of bedroom activity? If so, it's time to TOSS!
  

"I want to see those dirty, beat up mattresses, and get a good look at those sags and stains!" said Larry Miller, founder, president and CEO of Sit 'n Sleep. "People don't understand that, after eight years, mattresses double in weight, are filled with bed bugs, and are bad for your health. It's time to get rid of the major embarrassment below your bedspread and start getting those zz's back."

How the contest works:

• Visit the Worst Mattress website for details
• Submit a video that, in 90 seconds or less, explains why your mattress is the worst in L.A. - remember, have fun and be creative!
• Entries are due by October 30, 2009
• On November 2, 2009, five winning videos will be announced and each will win a free luxury mattress.
• The grand prize winner receives a Kingsdown 800 mattress worth approximately $5,000.00. Four other category winners receive luxury mattresses ranging in value from $1,500 to $3,900
• On Saturday, November 21, 2009 the five lucky winners will be invited to Sit 'n Sleep's Culver City Superstore to participate in a drawing with a chance to win $100,000*
  

For more contest rules and details or to submit a video, log on to: www.worstmattress.com

SOURCE Sit 'n Sleep