Tempur-Pedic International Inc. (NYSE: TPX), the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, today unveiled two new products in its TEMPUR-Cloud™ Collection, the TEMPUR-Cloud™ Luxe bed and TEMPUR-Cloud™ Pillow. The company also premiered new TV advertising, filmed on location in St. Cloud, MN, which showcases TEMPUR-Cloud Collection mattresses and invites consumers to ask TEMPUR-Cloud owners what makes their bed so special.
Like the TEMPUR-Cloud™ Supreme that launched last fall as part of the TEMPUR-Cloud Collection, the TEMPUR-Cloud Luxe and TEMPUR-Cloud Pillow feature the all-new, revolutionary TEMPUR-ES™ material. TEMPUR-ES is a breakthrough in sleep technology that creates a soft, pillowy sleep surface while still providing Tempur-Pedic's customary pressure-relieving comfort and therapeutic support. The core of the TEMPUR-Cloud Luxe will feature a thicker layer of TEMPUR-ES atop TEMPUR-HD® for a luxuriant and restful sleep experience. The TEMPUR-Cloud Pillow, filled with thousands of TEMPUR-ES micro-cushions, provides unparalleled neck support and soft-as-a-cloud comfort, ideal for all sleepers.
"The TEMPUR-Cloud Collection was developed through extensive research and a deep understanding of what many consumers want most in a mattress - softness and support without the problems they experience with traditional pillow-tops," said Rick Anderson, president of Tempur-Pedic North America. "We have already seen strong sales for the TEMPUR-Cloud Supreme, and are confident consumers will be just as excited about the newest additions to the TEMPUR-Cloud Collection."
The TEMPUR-Cloud Supreme is currently available at Tempur-Pedic retailers and through tempurpedic.com. The TEMPUR-Cloud™ will become available later this month and will retail for $1,999 (Queen Flat Set). The TEMPUR-Cloud Pillow will be in stores and online early this summer and will retail for $129 (Standard Size). Available this fall, the TEMPUR-Cloud Luxe, the most luxurious mattress in the collection, will retail for $3,999 (Queen Flat Set) and, like all Tempur-Pedic mattresses, will come with a 20-year limited warranty. For more information on the TEMPUR-Cloud, TEMPUR-Cloud Supreme and other Tempur-Pedic products, visit tempurpedic.com. Additional TEMPUR-Cloud Luxe and TEMPUR-Cloud Pillow information will become available later this year.
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